What is a launchpad?

With the rise of recent trends such as decentralized finance (DeFi) and NFTs, we have also seen a significant rise in new projects looking to launch blockchain-powered products and services. As part of their go-to-market strategies, almost all of them aim to launch on one or more crypto projects aggregators (aka launchpads).

Through launchpads, the blockchain community is able to discover new crypto projects in their early-stages and projects are able to onboard a significant community to support and promote their new venture through an IDO, or initial decentralized offering.